I love talking with people who have taken a chance on something. Followed their dreams. Felt comfortable with the uncomfortable. Trusted their instincts and their hearts. Created something that has an impact not only on themselves, but also on the community around them.
I recently caught up with Beckah Restivo – my workout buddy, CEO and Founder of Beckah’s Bangin’ Butter, and all-around badass chick. And we talked business. And food. And then, more business.
Beckah began making Beckah’s Bangin’ Butter in her small kitchen in January 2015. At the time, she was just starting to rid her body of all the junk she was eating on a daily basis and began following the Paleo diet. She began eating a ton of nuts to help fuel her body and thought maybe she could make the almond butter she was buying at the store herself. She tried a few batches and discovered how amazing small-batched, homemade almond butter can taste. I’ve been buying jars of BBB for a while now, and cannot get enough of it. It’s sugar free, Whole30/Paleo, gluten free, and vegan. The other day, I literally just poured it over some apple slices!
I wanted to hear more about how she began, so I asked about the challenges and rewards of balancing a full-time career, a small business, a social life, and fitness goals. Read on for our full interview and how you can win some BBB for you and your family!
Tell me about the BBB products and what makes them so unique in comparison to similar products.
We love that our ingredients are as simple as can be. BBB is made from whole almonds, organic coconut oil and sea salt. THAT’S IT. What’s also special about BBB is that it is made small batch. We make only made 4 pounds at a time, so you can guarantee that each unique jar is made fresh. BBB is proof that delicious food can be REAL food. With all the “extras” snuck into our foods today, BBB is a breath of fresh air for people who are looking to clean up their food.
What is BBB’s mission and how it has shaped your business?
We want to live healthy and simply. We believe our food should be that way too! You are what you eat, right? Our mission is to provide a wholesome, delicious almond butter that can make healthy living easier! Just because we’re busy, doesn’t mean we can’t be healthy too.
What inspired you to turn your product into a business venture?
The first time I made what is now BBB, I ate it everyday…okay…twice a day. I couldn’t get enough of it! I shared it with my friends at church and Crossfit. When they asked for their next jar a few days later, I knew I had something.
Your social media accounts are among my favorite to follow. I love how you incorporate friends, family, and the community. How do these images represent your brand?
In my eyes, BBB is a community of people striving to live simpler, healthier lives together. It’s been a joy to be at Beverly Farmers’ Market this summer and share our story and hear theirs! We honestly wouldn’t exist if it wasn’t for our BBB lovers and their enthusiasm!
Facebook: Beckah’s Bangin’ Butter
Who was your first customer?
Deana McManus, one of my dear friends who lives in Lynn.
What has been the most rewarding part of running your own business? Challenging?
Rewarding: Seeing people like it. It still gives me butterflies when someone buys a jar. Seeing people post about it. Seeing people engaged. For a while it was just those I knew buying it, but the first person that I didn’t know that bought it….was amazing. Like there’s nothing in it for them, they’re not “obligated.” They bought it because they liked it. Wow!
Challenging: knowing when to say no and when to say yes. Many have reached out and want to work with BBB. It’s so challenging to figure out how much we can REALLY do, vs how much we WANT to do. My heart is to say yes yes YES, but it doesn’t always work out like that.
What do you envision for the future of BBB in 1 year? 5 years?
Within a year we’d like to be in local stores on the North Shore of Massachusetts. Our customers should be able to get their BBB anytime, not just during farmers market hours or waiting for online shipping. Good news is that we are blessed to have many local businesses interested in carrying BBB when our permitting allows! We are also working on a Whole30 certification. Fingers crossed!
In 5 years we’d like to be financially able to give back to our local communities and to our nut farmers to support certifications and other needs.
What advice would you give to someone that is thinking about starting their own business or changing careers?
PRAY…a lot. And stick with it. All the paperwork will get filled out, all the inspections done, all the supplies acquired…and its all worth it when someone buys your product. It’s worth it. A million times over.
And also, it’s time consuming. Make sure you can devote time to something that you may not see the return on, at-least for a time. Stay passionate and focused, oh yeah… did I say pray??
How has fitness, and CrossFit specifically, contributed to your success, if at all?
It’s all about commitment. I work out at the same time every week and it helps me to not make excuses… which is very easy for me to do. I’m at the gym at that time, no matter what. I am committed, and over the past few years, I’ve seen reward from my commitment. I approach BBB the same way.
I talk a lot about balance in my posts. What keeps you balanced and focused on goals?
I schedule in REST! Just like in working out, REST is an essential element for recovery. Every Saturday morning, I wake up early, workout, make a huge breakfast and then spend a few hours just relaxing. I read, pray, watch tv, nap, just relax. It helps me to reset, and no matter how busy my week is, I know I can look forward to that quiet time on Saturdays, and I don’t schedule over it.
OK, I’m getting hungry already! Where can we find Beckah’s Bangin’ Butter?
Every Monday from 3-7pm, we are at the Beverly Farmers’ Market located at Veteran’s Memorial Park. We also are available online via our website : beckahsbanginbutter.com
Each week during the month of September, I’ll be posting recipes using BBB (like this one) and YOU will have a chance to win a jar of each of the BBB flavors! Guys, this stuff is so versatile! I’m going to share how you can use it for every meal of the day – breakfast, lunch, dinner and dessert! To win, all you have to do is share each post (including this one!) with your friends on Facebook, making sure to tag me (Fittestah) and Beckah’s Bangin’ Butter. Every time you share, you’ll be entered to win. We’ll select the lucky winner on October 1st. How easy is that?! I better get cooking!